A Facebook page is a public profile that is created especially for business, brand, celebrity, or organization. It is different than a “normal” Facebook profile because anyone can like your page and become a fan (not a friend). One page can have an unlimited number of fans. On the other hand, it runs similar to profile: you can post statuses, photos, and videos, share links, create events, and you also have a wall where you can see your news feed. Even it seems pretty easy, we think that some tips for getting started with your Facebook page are more than welcome.
We have already discussed how to run a thriving FB page, and also had a glance at growing your FB page, but Facebook has lately surprised us by giving weekly tips to fresh page admins, and that is what this post is about.
So, by providing tips during a four week period, Facebook is trying to help you get started with your page, make it more functional, and attract more fans. It can be a handy instrument if this is your first page. Let’s take a look at what experts have to say!
First of all, you can ask your Facebook friends to like your page. As an administrator of the page, you are able to send the invitation to your friends, and some of them will certainly click the “like” button. They will be able to see your posts in their news feed and react to it. That’s a good start because when some of your audience search for your page, you will already have some fans and that will help your reputation and influence.
Except for inviting your friends privately, you can also share your page with your personal profile so your friends will be able to see it in their news feed. This is another great way to spread the word about your new page. Especially if you ask them to share your page, too. So, your friends will see it, and then their friends will see it… Do the math.
Create a welcome message for the people who open your page, and make sure that message contains the reason why they should like your page. You can write about what are your intentions – what will you post, what kind of discounts, events or special offers they can find here, or something similar depending on what is your business about. Pin that post to the top of your page, so it’ll be the first thing people will see.
One of Facebook’s tips for attracting fans is creating posts that contain photos and videos. It is well known that they will capture one’s attention more likely than just plain text. Your media should be high-quality and connected to what you do. Post more often at the beginning so your page won’t look empty when somebody looks at it.
If you own a business that has more team members, share the story about them and the work they do. Sharing their stories on your page will make you stand out.
If you didn’t do it by now, you should fill in all your information, such as your address, phone number, and working time. If you provide some kind of services for which people need to make an appointment, create a button with the shortcut to call you with just one click.
Under the “info” section you can add some extra information about your business. This is a good place to describe what you do with your own words, like a short biography.
Under the “page settings” section you can find templates. That is the place where you can choose which options fit your business best, and also change buttons. You can choose between several options, such as showing events, posts, reviews, and many more. Customize your page so it suits your needs.
Make sure you have customized your button because it’s position is at the top of your page. That means it is one of the first things your fans will see, so you can call them to action.
We are sincerely hoping these tips helped you to get started with your Facebook page. You will learn other things along the way, but it is always good to start with the basics. Good luck!