The end of 2020 is near and again it’s that time of the year when we list the things we want to try. New year’s resolutions have become a quite popular way for many people to realize their goals and wishes. Not just in your personal life, but also in your business. Being aware of what you want to accomplish is extremely important. Also, understanding the trends that are present and will be growing within the next year will help you realize them. To help you discover what you need for your business, we’ve listed some social media goals you should set for 2021.
Directing traffic to your website
We could say that one of the most common and important social media goals is directing traffic from your accounts to your website. If it wasn’t your priority until now, it should become. And if it was, it should stay.
Social media networks became quite a competitive place, and it’s more and more difficult to be noticed. This is why you need people to go to your website: to learn more about your business and what you have to offer. Traffic on social media is great, and directing it should be one of your goals because it’s free, almost effortless marketing. No matter how great your website is, you can’t just sit and wait for people to find it, right?
If you don’t have traffic, you won’t be able to generate sales. And for that, you need targeted traffic. You need followers who will be your true supporters and paying customers. You can learn more about finding targeted followers here. Be specific and precise about who do you want your audience to be because if you target everyone, in the end, you’ll get no one.
This year you needed to learn that likes and followers numbers are not what brings you sales. And add a plan to increase conversions to your social media goals list.
This year businesses finally started to realize that likes and follows are not a measurement for success. They started to hire micro-influencers, which don’t have so big audiences, but a targeted one. The point is: if you lead the right people to your website, you will increase the conversion rate. By conversions, I mean people who will do any positive action which brings them closer to purchase. That can be making a contact with you, making requests, etc.
Turning your followers into customers is a process that includes learning who they are. A part of that information you can get from your insights, and another part you’ll need to learn first hand. That means engaging with your followers, answering their messages and comments, and staying compelling enough to give them reasons to convert.
Building connections with your audience
Even we consider that the number of followers is not the most important thing, your followers are. They are the essence of your business. And you will want to have meaningful connections with them.
Again, neither this is about likes. It is mostly about promoting positive values, supporting diversity and equality, or any other thing your audience deeply cares about. This is not the reason to do something, because if you are not honest they will see right through you. The social media goals you’ll set to (re)connect with your audience will influence your content.
Another important thing is to add a humanized and personal element to your business. Mostly by integrating it into your content, but also in your communication with your audience. For your followers, it is very important to get to know the person or team who is behind the brand. By showing them behind the scenes situations, or organizing “get to know” chats or posts, you can get very good results. Also, do whatever you can do manually. Answer and comment on your post, messages, and other conversations in a friendly tone.
That is how you will connect with current and potential customers, and increase confidence.
Setting important collaborations
Another one of your social media goals for 2021 should be increasing your (business) social circle and building partnerships with relevant brands and influencers.
By now you already know your business goals and you are focused on the channels that are working for you. This developed strategy will help you keep your focus. When you have the focus, you will easier find the right brands/influencers you want to work with. You need to be sure that they are able to present you to a new and relevant audience. Also, make sure that they support your opinions and values. You want your fans to have the same quality level and the same experience as you are offering.
Creating more videos
Until the end of this year, every platform will have developed video features, some of them even more options. For example, Instagram started promoting more video sharing with IGTV two years ago. But they decided to launch Reels this year as an answer to the fast-growing in TikTok’s popularity.
It is pure logic that video content is more engaging and better performing than photos, and not to mention the plain text. We will look at the photo for a few seconds. And if the video is engaging, we’ll look it right through the end (assuming that it’s not too long), and that is awakening more emotions. It captures more of our attention. And makes us remember the brand who posts such interesting content.
Not just posting regular video content, but Instagram Stories and Lives were extremely popular through most of this year when we all spent more time at home. It is a way of communication with your followers, and this overnight popularity that video got isn’t going anywhere. Even when we return to our normal routines. So, you should certainly consider putting this on the list of your social media goals.
Whatever you do, stay positive, and find a good balance between (too many) options to grow your community, reach new followers, and provide value to the ones you already have.
Which one of these goals you are putting on your list? Let us know!