How to create a social media strategy

If you read social media blogs, you must have noticed that experts are mentioning social media strategy very often. Apparently, it is vital to have a strategy for everything you plan to do on social media. But no one tells you what should you exactly put in your strategic plan. That is what this post is about.

1. Create monthly goals

I will try to help you with examples, but you will need to set up your monthly goals by yourself in the end. Because there are many factors, like in what niche is your business, what do you expect from social media, how much time you can dedicate to achieve these goals, etc. For example, you can set parameters like:

  • gain x new followers on Instagram
  • invite x people to like your Facebook page
  • get x new followers on Pinterest/Twitter etc.
  • launch a new product
  • get x new subscribers on your blog
  • get x signups for your course
  • sell x ebooks

…And so on.

Whatever you decide, knowing that you have some numbers to stick to will help you plan your moves. You will be able to adapt your content and do other things that are required.

2. Promoting and sharing

First of all, you will need a strategy for your own content. You will have to determine what will your posts contain, for example, you can make a checklist like this:

  • photo/video
  • a free download offer
  • keywords
  • a quick tip or how-to-do
  • call to action (signup or click the link e.g.)

After that, determine on which networks and how often you will posts. The frequency of your posts will depend on your goals from the first tip. You will need to adapt your content to each network, though. For example, putting links to Instagram posts doesn’t make sense. Or, if you use Pinterest, you know that it requires different content than other networks.

Also, you should consider resharing. Sharing other people’s content within your niche can help you develop a large following.


3. Scheduling

There are various scheduling tools that make it extremely simple to plan and put your content on autopilot. This is an important part of your strategy because scheduling will save you a massive amount of time. Experts suggest that you dedicate one day in a month to schedule your content (for the next month in advance), so you will have plenty of time to do other things related to your business.

You will always be able to make small changes or add something necessary, but consider scheduling a must. Believe it or not, most of the content you see on social networks is scheduled. Or, let’s put it this way: imagine you have a business account on just 3 networks, and you want to post a minimum one time per day. You need to create post, adapt it to the platform, log in, type everything manually, and post… Three times. That could take you an hour per day. And with all that you have to do, can you really waste an hour on something that can be much faster?

Here at Social Media Promotions we use Jarvee for scheduling our content. It does a lot of things for us and it’s a great time-saver.

4. Time strategy

I would like to give you the best time to post (and continuing the previous tip, I should say scheduling your posts), but that truly depends on where you live, what you do, and who is your audience. Instead of taking some universal time when somebody says you should post, you should look in your insights. Facebook and Instagram have very clearly marked when is your audience the most active, among the other data.

Your results could be totally different from someone who is in the same niche, on the same network. Because of that, it is very important to keep track of your analytics, not just to check audience engagement times, but also generally.

You can efficiently track your WordPress site and all of your social media. Every network has its own insights, but you can also use some tracking tools to keep them all in one place. And to be able to export them, if needed.

5. The frequency of posting

Your strategy should also include how many posts daily (or monthly) you want to publish. That will depend on the platforms where your business is present, so here are some recommended guidelines:

  • Facebook: 1 to 3 times daily
  • Instagram: 1 or 2 times daily
  • Twitter: 13 to 20 times daily
  • Pinterest: 10 to 50 times daily

For Twitter and Pinterest that includes retweets and repins.


So, we named five of the most important strategies you should plan out for your social media. Plan your content, schedule it, and be present to grow your popularity and gain a dedicated audience.

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