Facebook Marketing: Basics, Best Practices, Tips, Contests and more

Facebook is considered the most powerful marketing platform over the past decade. Both, small start-up businesses, to huge and major companies all over the world utilize the platform to present their brands. This social media site is an avenue used by businesses to reach a wider range of customers, whilst creating a long-term and profitable relationship with them.

“You cannot buy engagement, you have to build engagement.” – Tara Nelson

Facebook, along with technology is growing at a very rapid pace. With over 2.3 billion active users, marketing opportunities in this social media site are endless.

In this guide, you will learn the different ways on how you can use this platform to your advantage.

Facebook Marketing Strategies

1. Make the most out of your Facebook Page

Using Facebook ads as an alternative for the conventional and costly ads will give your business leverage since most people are glued to their phones. You can make the most out of your Facebook Page by posting images, videos, and links to develop and give a better sense of your brand identity.

You shouldn’t limit your Facebook Page by your product and service offerings alone. It’s important to remember to loosen up a bit and show your audience the human side of your business’s identity.

TIP: above all, consider what your target audience would like to see. You can either share an educational or humorous post, or a mix of the two as long as it is connected with your business and would bring value to your audience.

2. Utilization of Facebook Ads

These classic Facebook Ads are also known as Marketplace Ads. This includes a headline with an image, copy, and a link that would direct you to the brand’s Facebook Page or a separate website.

By utilizing this strategy in your marketing plan, you can greatly increase your website views and engagement. Facebook Ads also consists of:

Facebook segments your audience based on their demographics (location, age, interests, etc.) It has the ability to determine your ad budget Allows you to compare multiple versions of your ads during your ad testing. Ad performance build-in tools

Facebook Ads can greatly help your Business Facebook Page to increase its number of viewers and likes—which can be very beneficial because once a user likes your page, your posts will appear to their timeline and there will be a higher chance of engagement between your business and your audience.

3. Host a Facebook Contest

Creating Facebook Contests, Events and Sweepstakes is another way to utilize Facebook to increase your brand awareness and growth. If you’re planning to conduct a Facebook contest, it is important to know that businesses should use a third-party application in hosting their Facebook contest. And then, the users from the app will be directed to your business’ Facebook Page.

There is a myriad of tools that could help you with this – some are paid and some are free. An example of this would be Shortstack, which contains a handful of contest templates for free, as long as your Facebook Page does not exceed 2,000 likes. Another free option would be Pagemodo.

4. Promoting Your Facebook Posts

This involves paying a flat rate to have your Facebook Post to reach a certain amount of reach, impression, and views from your target audience.

The prevalent reason for this is to ensure that your posts would really reach your intended viewers. The simple act of having your page liked by your target customers is not enough, and it does not guarantee that they will see your posts amidst their crowded news feed.

Facebook provides a solution for this through its Promoted Posts feature, hence if you’re considering promoting your posts, you can easily access this feature just by simply clicking the button at the bottom part of any of your posts.

5. Sponsored Posts

This is a type or Facebook Ad strategy that you can use for your advantage. It involves the concept of “word-of-mouth” in such a way where a user will post a testimonial about your product or service offerings.

A study shows that if a user sees that his or her friends like a certain page on Facebook, he or she is more likely to pay more attention and get curious about the contents of that certain page.

The Concept of Facebook Algorithms

As of 2020, the focus of Facebook Algorithms has shifted on guiding the users with algorithms and the ranking signals. The concept of algorithm revolves around ranking the posts that a user sees.

Here are the three (3) ranking categories for Facebook algorithm;

  1. the post’s popularity
  2. the post’s type of media (photo, video, etc.)
  3. those people that a user usually interacts with

In other words, the 2020 New Facebook Algorithm focuses on “meaningful interactions” among people through their posts. The algorithm makes sure that the posts presented in your news feed are relevant to you.

Tips for Facebook Algorithms:

  1. Post high-quality content consistently,
  2. Start conversations that engage people
  3. Post videos least 3 minutes
  4. Choose the time when your target audience is online.

Facebook Marketing Pros & Cons

Pros of Facebook Marketing:

  • User-friendly and flexible
  • cost-efficient and has a low minimum cost
  • A wide range of audience with over 2.3 billion users
  • you can segment your audience based on their demographics (location, interests, age, etc.)
  • It allows you to build long-term and profitable customer relationships.

Cons of Facebook Marketing:

  • The visibility of your brand messages is limited
  • Some people don’t pay attention to Facebook ads
  • It can be very time consuming
  • It requires someone who is ready to commit the long-term.

In Conclusion

In this fast-paced and modern generation, people are highly dependent on technology for their day-to-day activities. Keeping up with the constant rise of technology can be overwhelming, but the rewards are proven to be worthwhile. So if you’re considering putting your business up on Facebook, it is important to know the how-to and what-to in order to stand out amongst the massive sea of competition.

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