Digital marketing includes online tactics that are designed to find and attract potential customers. After that, the goal is to nurture them enough well to become customers and brand ambassadors. This is a very effective way to generate profits, but a lot of businesses cope to find an adequate strategy to achieve this. We will share a few tips to help you open new opportunities.
Your digital marketing plan does not stop when you find the customers. The next thing is to provide customers and visitors what they expect and require. Simply said, to give them a solution to their problems. With the help of these tips, you will grow your online presence and hopefully achieve the goals you have set.
Concentrate on your social media
Social media is an important part of digital marketing. That is why you have to update it regularly with high-quality and engaging content. And maybe the most important thing: it must have value. That means entertaining, informative, and useful.
If you think that posting links to your posts or marketing your products is the whole work at social media than you are doing something terribly wrong. Have you ever paid attention to how much effort influencers and brands invest in their social media lately?
That means planning your every post (at least) one step ahead and trying to meet the standards that have been set lately. Maybe at the beginning of social media, you could pass by with anything, but not anymore. Your profiles need to be stunning, your posts smart and interesting, and you as a person behind your business have to show certain qualities. And yet, no matter how hard is this to achieve, the importance of social media for your digital marketing is undeniable.
Only 10 to 20 % of your content should be focused on your brand, products, and services. The rest should be oriented to what customers want and need. That includes things like news, quotes, user-generated content, videos (especially how-to videos), etc. Use an informal, friendly voice, and face.
What you should do regularly is to check on your insights and monitor which kind of posts are directing the most traffic to your website. Include followers in everything you do, and also keep track of engagement (likes, shares, and comments). If you need some help to create content and keep up with the trends, you can check our post The most important social media trends to know for 2020.
Improve your SEO
SEO (search engine optimized) websites get more traffic, and that means more opportunities for conversions. SEO is nowadays connected more with online marketing and it has an important role in digital marketing, but it is also present offline. Meta descriptions, keywords, canonical structures, your content, PR, backlinks, etc. will help you to create valuable content that will have a great result in the rankings of search engines.
SEO is not an easy thing to do, but with a bit of persistence, you could learn. There is a lot of materials online, like blog posts and courses, which could help you to learn the basics. Also, if you created your website in WordPress, plugins like Yoast or RankMath can do a lot instead of you, and they also offer free tutorials. If you still find it difficult, you can always hire a professional to do it for you.
Master digital advertising
– according to Wikipedia:
Online advertising, also known as online marketing, Internet advertising, digital advertising, or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server that technologically delivers the ad, and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Some of those types of digital advertising are for free, some are not. But comparing to the times before the internet, when all of the advertising was offline, this seems like a piece of cake. Everything is available to us from the comfort of our home. And it is much less expensive than traditional advertising.
This great tool will bring you new customers or remind the old ones to buy from you again. The big plus is that the audience for your ads can be very well targeted. You can choose who will see your ads based on demographic and geographic variables. Also, on some platforms, you can choose the audience based on their interests or interaction with your brand. There is plenty of options.
Induct monitoring and optimization into your regular to-do stuff
One of the most awesome advantages of digital marketing is the amount of data for monitoring performance. Of course, with monitoring, you have an opportunity to optimize your marketing.
If you have connected your website to Google Analytics, you probably know that it is tracking every visitor’s click through the website, from the beginning to exit. By getting this information, one can know which platforms generate the most visits and sales.
It is similar to your social media analytics. If you keep track, you will find out important things about your followers and learn how to act so you can provide what they need. In the end, you can see if some of the networks aren’t working for you, so you won’t lose your time. You will also know which content is driving traffic to your website.
It is never too many times to repeat that fulfilling user’s needs and wishes should be your primary goal. His/her experience will affect the decision about whether they will buy your product/service or not. Do anything you can to make them feel safe and comfortable. For example, clean navigation through your website, minimize the steps through purchase but make it secure, easy to use filters in your shop, etc. Altogether, your website should be clean and simple. When you achieved that, it’s half of the job, the other half is the tips we described in this post and that will help you to grow your digital marketing.